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Direct Response Marketing

Jacqueline's Journal

19 Aug, 2009 By: Response Contributor Response This Week


AtLast Fulfillment, a leading provider of innovative outsourcing solutions for warehousing, fulfillment and customer care, ranks No. 89 in Inc. Magazine’s top-500 list of America’s fastest-growing private companies. Meanwhile, another major DR player, Robinson Radio, ranks No. 97 in Inc.’s 500 and No. 10 in the listing’s advertising and marketing category.

Hawthorne Direct receives three 2009 Hermes Creative Awards: a platinum award for “George Foreman’s Lean Mean Fryer” infomercial and two gold awards for infomercials for Endurance Therapeutics’ “AuraWave” and Heifer International’s 
“Friends of Heifer: Passing on the Gift.”

Icon Media Direct announces Quick Trim diet product spokespeople Kim and Khloe Kardashian are helping to increase sales. Khloe is slated to be a celebrity judge, representing Quick Trim, for the Miss Malibu Pageant held Aug. 23 at Cher’s old Malibu mansion.

Dataline announces its latest product, “Dataline Consumer New Moves,” which identifies newly moved consumers through recent telephone transactions. Selections can be made by recency (weekly versus monthly), geography and phone number. 

Gen2Media Corporation signs agreements with Emmis Communications Corp. to develop online TV channels for two popular rock and alternative stations in Chicago: The Loop 97.9 and Q101.

J.D. Power and Associates’ new survey reveals that overall customer satisfaction with auto insurance companies has reached a five-year high this year. Amica Mutual ranks highest for 10th consecutive year.

A recent study by Online Publishers Association reveals that advertising placed through ad networks and portals generated the smallest change for branding metrics — questioning the effectiveness of ad networks overall.

Jiffy Lube launches its first customer loyalty program, which offers rewards and incentives to returning clients.

The American Marketing Association will host a Web cast on how non-profits can drive revenue and increase donor loyalty by implementing the power of personalized campaigns. The Web cast will air on Aug. 20 and is sponsored by CDS Global and The NonProfit Times.

Sharpe Partners, New York-based digital marketing agency, announces it has been selected to redesign the Web site for the Center Against Domestic Violence.

Capital Media Group partners with Dream Team Direct Inc. to help clients maximize their potential in the U.S. Hispanic market.


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