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Direct Response Marketing

Jacqueline's Journal

29 Jul, 2009 By: Response Contributor Response This Week


Lifetime Networks is relocating its New York office. Beginning Aug. 7, the women-oriented TV channel’s new address will be 111 8th Ave., 11th floor, New York, NY 10011. Its phone and fax numbers will remain the same.

Mercury Media announces respected DR industry veteran Barry Jacobs as vice president of its Santa Monica office. Jacobs is responsible for growing the agency’s West Coast short-form DRTV business.

Imagine Fulfillment Services handles three of the top 10 long-form infomercials for BeachBody. Watch the video to see just how they do it all. http://teambeachbody.com/showcase/-/bcp/27629419001

Cannella Response television adds four new staff to its company. Kyle Scott joins as media consultant, and Christine Kastenson as media assistant in the headquarters in Burlington, Wisc. Roxanne Coble and Tina Nazarian join as assistant media consultants in the company’s Los Angeles office. 

Visible World teams with Google TV ads to offer advertisers more targeting options. Using Visible World’s technology, advertisers can use Google TV ads to deliver relevant messages to their target audience.

Randall Anderson is the new vice president of sales and new business development at Listen Up Español. Anderson brings an extensive background in service industry operations and account management.

GSI Commerce extends multi-year contracts with the National Hockey League and American Eagle Outfitters. The company will continue providing customer care services for the NHL in a 10-year contract as well as for all of American Eagle’s brands.

Element Media Direct, a London-based agency, launches “Express Clear,” a service aimed at helping American DR advertising to be approved by U.K. regulators as quickly as possible. It’s the country’s first professional advertising clearance service aimed at American marketers.

Hannah Bubis and Di Nguyen join Vantage Media as its newest business development directors. Together, the two bring more than 20 years of experience in search marketing and business development.

Gen2Media Corp. teams up with Clear Channel Broadcasting Inc. to create an online television platform on radio properties serving Central Florida. The companies have officially launched XLTV for XL 106.7 (www.xl1067.com) and Real TV for Real radio 104.1 (www.wtks.com).

DEI Worldwide announces Tyler Williamson as its vice president of strategy. The former Kraft marketing executive responsible for the “Breakfast from Heaven” promotion with Jet Blue will be helping spearhead strategic efforts for DEI’s clients and also help garner new business.

Digital Element launches NetAcuity Edge, a hyper-local data set that will allow online marketers to target content based on postal code.

 


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