FeaturesThe iPhone/Android Debate Hits the DR Market
Response Magazine’s 17th Annual State of the Industry Report
Cover Story: Spinning a Winning Web
Retailers Round ‘Em Up!
DRMA Spotlight: Extending a Long Winning Streak
DepartmentsBut Wait There's More! September 2012
ColumnsIn Production: Always Shoot for the Client, Not for Your Reel
Media Zone: 9 Success Tips for First-Time Infomercial Marketers
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'
Guest Opinion: Short-Form DR Is the Best Way to Jump Into the Hot Retail Market
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?
Editor's Note: A Commitment to Marketers and Service Providers Drives Our Business
Net Gains: When TV Makes Search Smarter, Better and More Cost-Effective
Research and AnalysisThe IMS Top DRTV National Cable and Satellite Rankings September 2012
SciMark Report September 2012
Jordan Whitney's Program Rankings September 2012
Nielsen DMA Local Cable Rankings: Total DR Spots September 2012
1Q 2012 DR Radio Media Billings Slip 7.7 Percent
NewsField Reports - September 2012
DRMA News - September 2012
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