FeaturesRetailers Round ‘Em Up!
DRMA Spotlight: Extending a Long Winning Streak
The iPhone/Android Debate Hits the DR Market
Response Magazine’s 17th Annual State of the Industry Report
Cover Story: Spinning a Winning Web
DepartmentsBut Wait There's More! September 2012
ColumnsGuest Opinion: Short-Form DR Is the Best Way to Jump Into the Hot Retail Market
En Espanol: Are You Shaping Your Online Strategy to Include Hispanics?
Net Gains: When TV Makes Search Smarter, Better and More Cost-Effective
Editor's Note: A Commitment to Marketers and Service Providers Drives Our Business
In Production: Always Shoot for the Client, Not for Your Reel
Media Zone: 9 Success Tips for First-Time Infomercial Marketers
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'
Research and AnalysisNielsen DMA Local Cable Rankings: Total DR Spots September 2012
1Q 2012 DR Radio Media Billings Slip 7.7 Percent
The IMS Top DRTV National Cable and Satellite Rankings September 2012
SciMark Report September 2012
Jordan Whitney's Program Rankings September 2012
NewsDRMA News - September 2012
Field Reports - September 2012
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