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Response Author

Peter Aronow


Article
Retail Outlet: The PedEgg Phenomenon   1 Aug, 2011
By: Peter Aronow

Over the years, we have all seen numerous changes occur in the direct marketing industry. They have...more >>

Article
Media Zone: It’s Just Testing   9 Apr, 2010
By: Peter Aronow

During the 30 years that I’ve been in the DRTV business, one thing has stayed the same: everyone...more >>

Article
Guest Opinion: Does Creative Matter?   23 Nov, 2009
By: Peter Aronow

Time and time again, inventors and marketers raise this question in an attempt to determine what...more >>




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