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Doug McPherson


News
Report: DR Lagging in HDTV Ads   8 Oct, 2014
By: Doug McPherson

NEEDHAM, Mass.- A new report on high-definition (HD) television advertising says political ads use...more >>

News
FCC Promotes Incentive Auction With Info Packets   8 Oct, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) began sending info packets to...more >>

News
Ad Trade Groups Starting Anti-Fraud Unit   8 Oct, 2014
By: Doug McPherson

WASHINGTON – Three advertising trade groups are starting a new group to fight ad fraud, malware...more >>

News
Agency Execs: Programmatic TV Will Grow in 2015   8 Oct, 2014
By: Doug McPherson

NEW YORK – Programmatic media buying for TV will account for up to 5 percent of the market in...more >>

News
TV a Key Driver for Revenue, Traffic for Internet Brands   8 Oct, 2014
By: Doug McPherson

NEW YORK – A new study from Cable Television Advertising Bureau (CAB) shows more Internet...more >>

Article
Picking Up Speed   1 Oct, 2014
By: Doug McPherson

If you know folks in the automotive industry and you want to make their day, just ask them how...more >>

Article
Field Reports - October 2014   1 Oct, 2014
By: Doug McPherson,Thomas Haire

Field Reports - October 2014

News
News Corner October 1, 2014   1 Oct, 2014
By: Doug McPherson

News bites from Response Expo, Listen Up Español and more.

News
Magna: Programmatic Now Nearly Half Of All Media Buys; RTB Will Dominate   1 Oct, 2014
By: Doug McPherson

NEW YORK – The fastest-growing segment of media buying is programmatic and it will expand at an...more >>

News
Digital Fueling Global Ad Expansion   1 Oct, 2014
By: Doug McPherson

NEW YORK – Consumers’ adoption of digital media has put global ad spending back on a healthy...more >>




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