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Doug McPherson


News
News Corner July 2, 2014   2 Jul, 2014
By: Doug McPherson

News bites from Atomic Direct, Kantar Media and more.

News
DAA Unveils Plans for Mobile Privacy Apps   2 Jul, 2014
By: Doug McPherson

NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that...more >>

News
DMA Gains Headway to Close ECPA Loophole    2 Jul, 2014
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the...more >>

News
Google Announces Third Attempt at TV   2 Jul, 2014
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google officials announced the company’s latest (and third) effort at...more >>

News
Programmatic Challenges Covered at Video Ad Summit   2 Jul, 2014
By: Doug McPherson

NEW YORK – Online video giant Hulu said at last week’s VideoNuze’s Online Video Advertising...more >>

News
Supreme Court Decision Suspends Aereo Operations   2 Jul, 2014
By: Doug McPherson

WASHINGTON – Just three days after the Supreme Court handed down its 6-3 decision on June 25 that...more >>

Article
Field Reports - July 2014   1 Jul, 2014
By: Doug McPherson

Field Reports - July 2014

News
News Corner June 25, 2014   25 Jun, 2014
By: Doug McPherson

News briefs from Hawthorne Direct, DigiPay and more.

News
Twitter Looks to Drive TV Viewership with SnappyTV Purchase   25 Jun, 2014
By: Doug McPherson

SAN FRANCISCO – Twitter reports it will buy SnappyTV, a service that edits and shares video clips...more >>

News
Judge: No Class Action Against Hulu   25 Jun, 2014
By: Doug McPherson

SAN FRANCISCO – A federal judge has ruled consumers suing online video company Hulu for alleged...more >>




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