Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Doug McPherson


News
Mobile Edging TV in Time Usage, Report Says   3 Dec, 2014
By: Doug McPherson

SUNNYVALE, Calif. – Consumers now spend more time on their mobile devices than their TVs,...more >>

News
Mobile Emerges as Game Changer for Black Friday, Cyber Monday   3 Dec, 2014
By: Doug McPherson

NEW YORK – The word to remember about Black Friday through Cyber Monday sales results in 2014 is...more >>

Article
Programmatic Proliferation   1 Dec, 2014
By: Doug McPherson

What is “programmatic”? What does it mean to you? What impact might it have on direct response?...more >>

Article
Field Reports - December 2014   1 Dec, 2014
By: Doug McPherson,Thomas Haire

Field Reports - December 2014

News
News Corner November 26, 2014   26 Nov, 2014
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Media Properties Holdings and more.

News
Digital Ad Spend to Pass TV   26 Nov, 2014
By: Doug McPherson

CAMBRIDGE, Mass. – The amount of money marketers spend on digital media will surpass the amount...more >>

News
FCC Postpones Net Neutrality Vote; ‘Big Dogs Are Going to Sue’   26 Nov, 2014
By: Doug McPherson

WASHINGTON – The Federal Communications Commission’s (FCC) tentative agenda for its Dec. 11...more >>

News
OTT Services Could Reach $5.8B in Revenue This Year   26 Nov, 2014
By: Doug McPherson

CAMPBELL, Calif. – Over-the-top pay TV revenue from services like Netflix and Hulu Plus may...more >>

News
Holiday Online Spending to Jump 16 Percent    26 Nov, 2014
By: Doug McPherson

RESTON, Va. – Total online retail spending for this November and December is expected to be 16...more >>

News
Aereo Files for Bankruptcy; Investors Lose $95.6M   26 Nov, 2014
By: Doug McPherson

NEW YORK – Online video distributor Aereo has filed for Chapter 11 bankruptcy.




©2015 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals