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Doug McPherson


News
IPTV Subscriptions Hit 100 Million   9 Jul, 2014
By: Doug McPherson

LONDON – Internet-protocol TV (IPTV) subscriptions total 100 million TV subscribers as of...more >>

News
Brands Now Measuring Social Content Effectiveness   9 Jul, 2014
By: Doug McPherson

NEW YORK – A new study by Ipsos OTX for the Association of National Advertisers (ANA) says 80...more >>

News
U.S. Ad Spending Sees Largest Spike in Decade   9 Jul, 2014
By: Doug McPherson

NEW YORK – Total media ad spending in the United States this year will rise 5.3 percent to reach...more >>

News
Privacy Group Wants FTC to Investigate Facebook’s Social Experiment    9 Jul, 2014
By: Doug McPherson

WASHINGTON – The Electronic Privacy Information Center (EPIC), a privacy watchdog group, has...more >>

News
News Corner July 2, 2014   2 Jul, 2014
By: Doug McPherson

News bites from Atomic Direct, Kantar Media and more.

News
DAA Unveils Plans for Mobile Privacy Apps   2 Jul, 2014
By: Doug McPherson

NEW YORK – The Digital Advertising Alliance (DAA) will unveil two new apps later this year that...more >>

News
DMA Gains Headway to Close ECPA Loophole    2 Jul, 2014
By: Doug McPherson

NEW YORK – The Direct Marketing Association (DMA) is reporting that its efforts to reform the...more >>

News
Google Announces Third Attempt at TV   2 Jul, 2014
By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google officials announced the company’s latest (and third) effort at...more >>

News
Programmatic Challenges Covered at Video Ad Summit   2 Jul, 2014
By: Doug McPherson

NEW YORK – Online video giant Hulu said at last week’s VideoNuze’s Online Video Advertising...more >>

News
Supreme Court Decision Suspends Aereo Operations   2 Jul, 2014
By: Doug McPherson

WASHINGTON – Just three days after the Supreme Court handed down its 6-3 decision on June 25 that...more >>




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