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Doug McPherson


News
Customer Satisfaction Declines Among Online Retailers    7 Jan, 2015
By: Doug McPherson

ANN ARBOR, Mich.- Customer satisfaction scores for retail chain and e-commerce websites took a...more >>

News
Dish Unveils Sling TV at $20 a Month   7 Jan, 2015
By: Doug McPherson

LAS VEGAS – Dish Network introduced Sling TV, its new over-the-top streaming product, on Monday...more >>

News
comScore: Holiday E-Commerce Results Solid   7 Jan, 2015
By: Doug McPherson

RESTON, Va. – A comScore report that measured holiday e-commerce sales through December 21 says...more >>

Article
Inside the College Playbook    1 Jan, 2015
By: Doug McPherson

Nick Saban was not happy. You’d think the head coach of the University of Alabama’s football...more >>

Article
Field Reports - January 2015   1 Jan, 2015
By: Doug McPherson,Thomas Haire

Field Reports for January 2015

News
News Corner December 17, 2014   17 Dec, 2014
By: Doug McPherson

News bites from Listen Up Español, ICTV Brands and more.

News
Bots Could Cost Marketers $6.3 Billion in 2015   17 Dec, 2014
By: Doug McPherson

NEW YORK – Advertisers could lose $6.3 billion to bots in 2015 if current fraud rates continue,...more >>

News
Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014   17 Dec, 2014
By: Doug McPherson

NEW YORK – Chief marketing officers are spending more on digital media for branding vs. direct...more >>

News
Cable Risks Losing Market Share Without à la Carte Offering   17 Dec, 2014
By: Doug McPherson

SEATTLE – Consumers continue to push for cable TV providers to offer à la carte programming.

News
DMA Survey: Half of Marketers Seeing ROI on Data Investments   17 Dec, 2014
By: Doug McPherson

OMAHA, Neb. – Almost half of marketers have started seeing a return on the data-related...more >>




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