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Doug McPherson


News
1Q 2015 Marks Weakest Pay TV Subscriber Add Results in a Decade   20 May, 2015
By: Doug McPherson

DURHAM, N.H. – The top 13 pay TV providers in the U.S. – roughly 95 percent of the market –...more >>

News
News Corner May 13, 2015   13 May, 2015
By: Doug McPherson

News bites from CoreMedia Systems, Thane Direct and more.

News
Nielsen Launches Multi-Touch Attribution Offering   13 May, 2015
By: Doug McPherson

NEW YORK – Nielsen has partnered with Krux, a data management platform (DMP), to offer...more >>

News
Syndicated Shows Claiming More Viewers   13 May, 2015
By: Doug McPherson

NEW YORK – If you’re looking for eyeballs, try syndicated TV. Nielsen reports several gains in...more >>

News
Upfront 2015: TV Networks to Face Pressure on Ad Prices   13 May, 2015
By: Doug McPherson

NEW YORK – Insiders say the upfront marketplace that started Monday may be one of the most...more >>

News
DAA Begins Enforcing Mobile Privacy Rules This Fall    13 May, 2015
By: Doug McPherson

NEW YORK – The Digital Advertising Alliance (DAA) will begin enforcing its principles in the...more >>

News
Wheeler at INTX 2015: Broadband Industry Not Competitive Enough    13 May, 2015
By: Doug McPherson

CHICAGO – Federal Communications Commission (FCC) chairman Tom Wheeler told those gathered at the...more >>

News
News Corner May 6, 2015   6 May, 2015
By: Doug McPherson

News bites from TELEBrands, SPExpress and more.

News
Study: TV Ads 4x More Engaging Than Facebook Video Ads   6 May, 2015
By: Doug McPherson

BOSTON – A new study says traditional TV ads are four times more engaging than video ads on...more >>

News
Nielsen Offers Roku, BrightRoll Measurement Accountability   6 May, 2015
By: Doug McPherson

NEW YORK – Nielsen, Roku and Yahoo’s BrightRoll announced efforts last week that may change the...more >>




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