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Response Author

Doug McPherson


News
News Corner September 17, 2014   17 Sep, 2014
By: Doug McPherson

News bites from Mercury Media, TransFirst and more.

News
Internet Trade Group Tells FCC ‘No Online Fast Lanes’   17 Sep, 2014
By: Doug McPherson

WASHINGTON – The Internet Association, representing Google, Facebook, Amazon and other Web...more >>

News
Programmatic Expanding Into Video   17 Sep, 2014
By: Doug McPherson

NEW YORK – A new survey by AOL Platforms says 84 percent of ad executives in the United States...more >>

News
Twitter Testing New Buy Button    17 Sep, 2014
By: Doug McPherson

NEW YORK – Twitter has started testing a “buy” button embedded in posts that lets users buy...more >>

News
Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award   17 Sep, 2014
By: Doug McPherson,Thomas Haire

BROOKFIELD, Wis., and SANTA ANA, Calif. – Response Expo, the leading event for professionals in...more >>

News
News Corner September 10, 2014   10 Sep, 2014
By: Doug McPherson

News bites from Fosdick Fulfillment, DNA Response and more.

News
Report: Penetration of Pay TV Waning    10 Sep, 2014
By: Doug McPherson

DURHAM, N.H. – A new report says that while the reported number of pay-TV subscribers has been...more >>

News
Mobile Shoppers Loving – and Redeeming – Coupons   10 Sep, 2014
By: Doug McPherson

HAMPSHIRE, United Kingdom – More than 31 billion digital coupons will be redeemed annually within...more >>

News
Aereo: ‘We’re Entitled to a Compulsory Cable License’    10 Sep, 2014
By: Doug McPherson

NEW YORK – Aereo says in court papers filed Friday that it should be allowed to continue to...more >>

News
Nielsen Unveils – Then Clarifies – Plan to Model TV Ratings   10 Sep, 2014
By: Doug McPherson

NEW YORK – Last Wednesday, TV measurement mammoth Nielsen announced a plan to introduce...more >>




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