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Response Author

Bridget McCrea

Freelance Writer


Bridget McCrea

Bridget McCrea is a long-time freelance writer for Response. She resides in Florida.


Article
Field Reports June 2011   1 Jun, 2011
By: Bridget McCrea,Doug McPherson,Jackie Jones,Thomas Haire

SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and...more >>

Article
Media That Pays to Play on the Shelves   1 Apr, 2011
By: Bridget McCrea

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...more >>

Article
DRTV Production: A Winning Combination   1 Mar, 2011
By: Bridget McCrea

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...more >>

Article
Hitting the Sweet Spot   1 Nov, 2010
By: Bridget McCrea

It’s no secret that every generation has its own set of unique attributes. The nation’s older...more >>

Article
Home Sweet Home   11 Jul, 2010
By: Bridget McCrea

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...more >>

Article
Long-Form Bounces Back   11 Jul, 2010
By: Bridget McCrea

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...more >>

Article
Do-It-Myself? Show Me How   7 May, 2010
By: Bridget McCrea

Since 1929, Festool has been building customer interest in its precision, high-quality power tools...more >>

Article
Not the Short End of the Stick   5 Mar, 2010
By: Bridget McCrea

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop...more >>

Article
Here’s To Your Health   4 Feb, 2010
By: Bridget McCrea

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...more >>

Before the Boom Article
Before the Boom   23 Nov, 2009
By: Bridget McCrea

Currently aged 64 and up, members of both generations comprise a large segment of the population...more >>




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