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Bridget McCrea


Article
Support Services Guide: Playing the Supporting Role   1 Aug, 2012
By: Bridget McCrea

There was a time when the back end of a DRTV campaign was a pretty straightforward animal. To...more >>

Article
The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012
By: Bridget McCrea

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...more >>

One Shot Article
One Hit at a Time   1 Mar, 2012
By: Bridget McCrea

The recent recession changed the way a lot of companies do business. And while the DRTV industry as...more >>

Article
Generational Marketing: Millennial Marketing 101   1 Nov, 2011
By: Bridget McCrea

Brian Wong knows a thing or two about marketing to millennials. After all, at 20 years old, this...more >>

Article
Retail Spotlight: Stack ‘Em High   1 Sep, 2011
By: Bridget McCrea

The folks at TELEBrands remember a time when retailers turned up their noses when the words...more >>

Article
elocal Listing Corporate Case Study: Search Visionaries    1 Jul, 2011
By: Bridget McCrea

Tim Judd has a message to share with all marketers: “Whether you like it or not, your audience...more >>

Article
Field Reports June 2011   1 Jun, 2011
By: Bridget McCrea,Doug McPherson,Jackie Jones,Thomas Haire

SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and...more >>

Article
Media That Pays to Play on the Shelves   1 Apr, 2011
By: Bridget McCrea

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...more >>

Article
DRTV Production: A Winning Combination   1 Mar, 2011
By: Bridget McCrea

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...more >>

Article
Hitting the Sweet Spot   1 Nov, 2010
By: Bridget McCrea

It’s no secret that every generation has its own set of unique attributes. The nation’s older...more >>




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