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Bridget McCrea


Article
Smarter, Better, Faster    1 Mar, 2014
By: Bridget McCrea

When Nick Woodman designed the first GoPro camera in 2002 to get quality action photos of his...more >>

Article
The Healthcare Market Booms!   1 Feb, 2014
By: Bridget McCrea

Whether they are educating consumers about Medicare or dental insurance, building databases of...more >>

Article
Screens, Screens … Everywhere Screens   1 Nov, 2013
By: Bridget McCrea

Anyone who can remember back to a time when the TV was the only screen that captured viewers’...more >>

Article
The Travel Market Thrives   1 Nov, 2013
By: Bridget McCrea

With airplanes often overbooked (or at least really cramped and crowded), hotel rooms fetching...more >>

Article
Powerful Triad Helps Create Successful Direct Campaigns    1 Aug, 2013
By: Bridget McCrea

Historically referred to as a campaign’s “back end,” the fulfillment, teleservices and...more >>

Article
Home Shopping Comes of Age   1 Jun, 2013
By: Bridget McCrea

The fact that most of its sales are final and that prices displayed on TV don’t typically include...more >>

Article
Ready, Set, Rollout!    1 Mar, 2013
By: Bridget McCrea

DRTV producers stayed pretty busy in 2012 and then rode that wave of momentum right into the New...more >>

Article
CE Sells CE   1 Dec, 2012
By: Bridget McCrea

In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...more >>

Article
Support Services Guide: Playing the Supporting Role   1 Aug, 2012
By: Bridget McCrea

There was a time when the back end of a DRTV campaign was a pretty straightforward animal. To...more >>

Article
The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012
By: Bridget McCrea

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...more >>




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