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Response Author

Anthony Raissen


Article
Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities   1 Mar, 2014
By: Anthony Raissen

Back in the days of the California Gold Rush (1848–1855), prospectors came from all over the...more >>

Article
Retail Outlet: Asking the Right Questions: Ignoring Good Advice   1 Dec, 2013
By: Anthony Raissen

How many times have you thought, “I wish I could ask an expert for advice,” on a specific...more >>

Article
Retail Outlet: Retail Sales Volume Requirements: Are Your Projections Realistic?   1 Jun, 2013
By: Anthony Raissen

So you want to sell millions of dollars of your product at retail? Well, you are not alone....more >>

Article
Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013
By: Anthony Raissen

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...more >>

Article
Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility   1 Nov, 2012
By: Anthony Raissen

We all know the story: products on TV have historically made very strong claims and many end up...more >>

Article
Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012
By: Anthony Raissen

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...more >>

Article
Retail Outlet: Retailers Embrace Infomercial Items: DR Products Not Just on TV Anymore   1 Oct, 2011
By: Anthony Raissen

Direct response products have gained valuable shelf space at drug chains, supermarkets, mass...more >>

Article
Retail Outlet: Smoke and Mirrors: Do You Have a Product or Just an Idea?   1 Jul, 2011
By: Anthony Raissen

As we enter summer, I realize that while our bodies may be kept artificially warm during our winter...more >>

Article
Retail Outlet: If You Can’t Beat Them, Maybe You Should Join Them   1 May, 2011
By: Anthony Raissen

For the past four years, I have written articles for Response and have covered a wide variety of...more >>

Article
Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011
By: Anthony Raissen

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...more >>




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