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Response Advisory Board

The Response Advisory Board was established to provide the magazine with input from industry experts to help shape the broad editorial content of the magazine. The purpose of this is to provide the editors with direction from those who deal with the topics we cover every day and to provide a voice for the industry when the direction of the magazine seems to be running counter to the best interests of our readers. We believe that such an advisory board will help us to develop a better editorial product, which will benefit the industry as a whole.

Beginning with the 2012 service year, these are the updated service groups and guidelines for the Response Advisory Board (RAB).
•The RAB will have no fewer than 14 and no more than 21 members at any time
•RAB members are appointed and/or relieved of duty at the discretion of the leadership of Response Magazine
•One spot in each RAB service group may turn over annually, meaning there will be up to six new members of the RAB annually
•Non-emeritus RAB members will serve a term of no more than four years on the board
•The RAB will be broken down into six groups of service, each with its own target number of board members:

  • Emeritus (up to 4): due to years of exemplary service to the RAB, these members are appointed to a lifetime (or until retirement) membership
  • Marketer (up to 3): product marketers using DR marketing as all or part of their marketing mix
  • Network (up to 3): television network representatives, whether employed by a single network or serving as a rep firm for multiple networks
  • Service Provider (up to 4): vendors providing DR services to marketers
  • Legal/Regulatory (up to 3): DR industry attorneys; members of regulatory agencies, either state or federal, who oversee DR marketing
  • Wildcard (up to 4): includes members who represent international DR businesses, industry educational firms, industry research firms, and other businesses that may not fit clearly into the other categories
 Doug Garnett
Doug Garnett
Atomic Direct
Linda Goldstein
Linda Goldstein
Manatt Phelps & Phillips
Tim Hawthorne
Tim Hawthorne
Hawthorne Direct Inc.
 Steve Heroux
Steve Heroux
Hampton Direct
Maria Kennedy
Maria Kennedy
Discovery Communications
Peter Koeppel
Peter Koeppel
Koeppel Direct
Denise Kovac
Denise Kovac
Full Service Marketing/
Baby Genius
Fern Lee
Fern Lee
Thor Associates
 
Kevin Lyons
Kevin Lyons

Opportunity TV/A&E
Michael Medico
Michael Medico
E & M Advertising
 
Robert Medved
Rob Medved

Cannella Response TV
Steve Netzley - Euro RSCG Edge
Steve Netzley
Euro RSCG Edge
Digby Orsmond
Digby Orsmond
ARM Direct
 
Greg Sarnow
Greg Sarnow
Direct Response Academy
David Savage
David Savage
Cmedia
Jim Speidel
Jim Speidel
West
Richard Stacey
Richard Stacey
Northern Response Intl. Ltd.
 
Johann Verheem
Johann Verheem
Fitness IQ
 

 





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