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Support Services
Article
Support Services: Reduce Costs and Increase Profits Through Better Synchronization With Your Fulfillment Vendor    1 May, 2008

Article By: Tony Sziklai

Many DRTV marketers still see fulfillment as a simple, slap-a-label-on-a-box operation that occurs...More>>

Article
The Support Report    1 Aug, 2008

Article By: Doug McPherson

The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>

Article
Support Services: A Lifecycle Strategy Encourages a Lifetime of Consumer Payments    1 Sep, 2008

Article By: Response Contributor

Consumers, like never before, are in control. They choose their brands. They determine when and how...More>>


Global Perspective
Article
Into India    1 Apr, 2008

Article By: Doug McPherson

Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call...More>>

Article
European Flavor    1 Jun, 2008

Article By: Bridget McCrea

And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>

Article
Next Stop: Canada    1 Oct, 2008

Article By: Doug McPherson

Recently, Response spoke with five of the key players in the direct response television (DRTV)...More>>


Retail Outlet
Article
Retail Outlet: Leveraging Your Media With Retail Buyers: Money Talks    1 Nov, 2010

Article By: Anthony Raissen

The lure and allure of securing retail shelf space for a product is a very powerful and dangerous...More>>


In Print
Article
In Print: Outsourcing Without Compromising Total Involvement and Control     1 Dec, 2010

Article By: William Gindlesperger

Outsourcing as a business strategy began gaining prominence in the late 1980s and early 1990s as...More>>


Going Mobile
Article
Going Mobile: Tapping the Mobile Video Ad Goldmine    1 Nov, 2013

Article By: Timothy R. Hawthorne

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>


Guest Opinion
Article
Guest Opinion: New Research Shows That TV Is as Powerful as It's Ever Been     3 Nov, 2009

Article By: Doug Garnett

The death of television advertising was first rumored decades ago with fears that remote controls...More>>

Article
Guest Opinion: Television Has Gone Digital ... Why Haven't We?     1 Oct, 2009

Article By: Anthony Raissen

DRTV is all about the numbers. The direct response industry has numbers to track the quality and...More>>

Article
Guest Opinion: Does Creative Matter?    23 Nov, 2009

Article By: Peter Aronow

Time and time again, inventors and marketers raise this question in an attempt to determine what...More>>




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