Direct Response Marketing

News Corner January 21, 2015

21 Jan, 2015 By: Doug McPherson



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Direct Response Marketing

Obituary: Lowell “Bud” Paxson, 1935-2015

21 Jan, 2015 By: Doug McPherson



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Direct Response Marketing

Studies: Video Ads Get Shared Regularly

21 Jan, 2015 By: Doug McPherson



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Direct Response Marketing

NBCU to Launch ‘Audience Targeting’ for TV

21 Jan, 2015 By: Doug McPherson



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Direct Response Marketing

Lawmakers Meet on Network Neutrality Jan. 21

21 Jan, 2015 By: Doug McPherson



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Direct Response Marketing

President Asks FCC to End Muni-Broadband Restrictions

21 Jan, 2015 By: Doug McPherson



About the Author: Doug McPherson


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Direct Response Marketing

Legal Review — FTC Dusts off ROSCA, Whacks a Few Marketers

1 Jan, 2015 By: Shahin O. Rothermel, Leonard L. Gordon, Jeffrey D. Knowles, Venable LLP’s Advertising Response



About the Author: Shahin O. Rothermel

Shahin O. Rothermel

About the Author: Leonard L. Gordon

Shahin O. Rothermel

About the Author: Jeffrey D. Knowles

Jeffrey D. Knowles

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Direct Response Marketing

Guest Opinion — 5 Things to Look Out for in 2015

1 Jan, 2015 By: Andrew McLean Response



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Direct Response Marketing

Going Mobile — ‘Talking to Your Customers’ Via Beacon Marketing

1 Jan, 2015 By: Jim Meckley Response



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Direct Response Marketing

Media Zone — DRTV: The Original Analytics Machine

1 Jan, 2015 By: Jessica Hawthorne-Castro Response

Direct response marketers and producers pioneered the use of data analytics, attribution and measurability in their campaigns more than 30 years ago.



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