Direct Response Marketing

News Corner September 17, 2014

17 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

Internet Trade Group Tells FCC ‘No Online Fast Lanes’

17 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

Programmatic Expanding Into Video

17 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

Twitter Testing New Buy Button

17 Sep, 2014 By: Doug McPherson



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Direct Response Marketing

Response Expo Nominated for Prestigious TSNN ‘Best in Show’ Award

17 Sep, 2014 By: Thomas Haire, Doug McPherson



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Direct Response Marketing

Tristar Products Wins Sixth Annual DRMA Marketer of the Year Award

17 Sep, 2014 By: Thomas Haire



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Direct Response Marketing

Legal Review: Personal Liability for Your Company’s Wrongs

1 Sep, 2014 By: Gregory J. Sater Response



About the Author: Gregory J. Sater

Gregory J. Sater

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Direct Response Marketing

Guest Opinion: Research Topples Parodies of the Long-Form Consumer

1 Sep, 2014 By: Caitlin Cooper, Cannella Response Television Response



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Direct Response Marketing

En Espanol - Lock in Future Growth: Capturing the Elusive Hispanic Customer

1 Sep, 2014 By: Denira Borrero Response



About the Author: Denira Borrero


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Direct Response Marketing

Media Zone: Leveraging Micro-Videos in the Direct Response Arena

1 Sep, 2014 By: Timothy R. Hawthorne Response

With mobile outpacing TV in the race to capture eyeballs, micro-videos gain traction as one of the newest additions to the direct response advertiser’s toolkit.



About the Author: Timothy R. Hawthorne


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