Direct Response Marketing

Guest Opinion: In the Inventor’s Mind

1 Apr, 2015 By: Brian Fried Response



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Direct Response Marketing

Legal Review: Current FTC Hot Buttons and Trends

1 Apr, 2015 By: Linda A. Goldstein Response



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Direct Response Marketing

Net Gains: Why Mathematicians Can’t Sell

1 Apr, 2015 By: Herschell Gordon Lewis, Lewis Enterprises Response



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Direct Response Marketing

Support Services: Protecting Your Customers’ Credit Cards

1 Apr, 2015 By: Andrea Stuhley Response



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Direct Response Marketing

Media Zone: Online Companies Prove Value of Offline Media

1 Apr, 2015 By: Peter Feinstein Response



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Direct Response Marketing

DR Hall of Fame Roundtable: Leadership, Innovation — and Recognition

1 Apr, 2015 By: Thomas Haire Response

Members of the latest class of the DR Hall of Fame discuss their backgrounds, reveal their passions, and reflect on the growth of direct response marketing.



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Thomas Haire

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Direct Response Marketing

Creating True Customer Experiences

1 Apr, 2015 By: Bridget McCrea Response



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Bridget McCrea

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Direct Response Marketing

Wix’s Winning Game Plan

1 Apr, 2015 By: Thomas Haire Response

Omer Shai says the company’s Super Bowl campaign is just the latest success built from a powerful combination of offline, online and brand marketing.



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Thomas Haire

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Research

Long-Form DRTV Billings Wrap Worst Year Since 2002

1 Apr, 2015 By: Thomas Haire Response

The lowest fourth-quarter results ever recorded by Response push long-form DRTV media all the way back to its post-9/11 doldrums.



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Thomas Haire

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Direct Response Marketing

Field Reports - April 2015

1 Apr, 2015 By: Doug McPherson, Thomas Haire Response



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About the Author: Thomas Haire

Thomas Haire

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