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Sports & Fitness

Marketers and brands targeting consumers in the areas of professional sports, gym equipment, workout regimens and diet programs.


Article
Winning in DR's Fittest Market   15 Jan, 2010

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>

Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>

Article
Scoring Big With DR   1 Jan, 2009

If you were watching Auburn University face the University of Alabama in the schools' annual...More>>





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