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Sports & Fitness

Marketers and brands targeting consumers in the areas of professional sports, gym equipment, workout regimens and diet programs.


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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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Selling Fitness   1 Jan, 2014

This could be one of those you-got-your-chocolate-in-my-peanut-butter scenarios. Or it could be a...More>>

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For eDiets, Mobile and Social Are No Fad   1 Nov, 2013

“The direct response industry — or at least those that started out in TV — has been very slow...More>>

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DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>

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DR Packs a Punch   1 Jan, 2012

The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

Lead The Charge Article
Lead The Charge    1 Nov, 2010

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>

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Winning in DR's Fittest Market   15 Jan, 2010

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>





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