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Financial Services

Marketers and brands targeting consumers in the area of insurance, investments and banking.


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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Renewing Trust in the Dollar   1 Aug, 2009

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

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Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>

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A Joint Account   1 Sep, 2008

The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>

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The Added Value of Rewards   1 Aug, 2008

When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>

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J.G. Wentworth's Direct Response Aria   1 Aug, 2008

"I think there's a new genre of advertising - direct branding - that companies like ours are...More>>





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