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Consumer Package Goods

Marketers and brands targeting consumers in the areas of everyday consumables, such as cleaning supplies, food and hygienic products.


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Packing in the Sales   1 Sep, 2014

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>





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