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Legal Resources

Online Direct Response Legal Resources


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Legal Resources for DRTV Marketers   2 Nov, 2009

Legal Resources for DRTV MarketersMore>>

Article
Legal Review: Industry Releases New Self-Regulatory Principles for Online Behavioral Advertising    1 Sep, 2009

In July, the various components of the Internet advertising ecosystem published self-regulatory...More>>

Article
Legal Review: Online 'Mystery Charges' Under Investigation   1 Jul, 2009

Just about every retail business uses upsells to convince consumers to spend more money. Fast-food...More>>

Article
Legal Review: The FTC 'Disappears' Its Mirror Image Doctrine   1 May, 2009

The Federal Trade Commission's (FTC) Mirror Image Doctrine has gone the way of the Baltimore Colts....More>>

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Legal Review: Getting Strict With Negative Option Marketing   1 Mar, 2009

Lured by online free trial offers for skin creams, make-up, weight-loss supplements and other...More>>

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Legal Review: Flag on the Play: Are Your Ready for the FACTA Red Flags Rule?   1 Feb, 2009

In December 2003, the Fair and Accurate Credit Transaction Act (FACTA), a set of amendments to the...More>>

Article
Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough   1 Jan, 2009

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...More>>

Article
Legal Review: Sometimes, a Second Strike Means You're Out!   1 Nov, 2008

A federal judge recently found Kevin Trudeau in contempt because Trudeau had misrepresented the...More>>

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Legal Review: New Product Safety Law Imposes New Requirements in Direct Ads for Toys   1 Oct, 2008

On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law....More>>

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Legal Review: The Rise of Opt-In Laws   1 Sep, 2008

Opt-in laws are riding a strong wave on the regulatory waters. With increasing frequency, federal...More>>





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