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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


Article
Short-Form DRTV Media Billings Get an 8.8-Percent Boost   1 Dec, 2003

Short-form DRTV spending improved by more than 8 percent to $92,301,871 in third-quarter 2003 from...More>>

Article
2Q Short-Form DRTV Media Billings Up 42 Percent   1 Sep, 2003

Short-form DRTV media billings for second-quarter 2003 reflect a $40.8 million increase over 2002 -...More>>

Article
1Q 2003 Short-Form DRTV Media Billings Up 37 Percent   1 Jul, 2003

Based on the success of Response's first year of tracking a segment of short-form DRTV media...More>>

Article
2Q Short-Form DRTV Media Billings Boast 5% Increase in 10 Markets   1 Sep, 2002

Honoring its pledge to the DRTV community, Response magazine continues its "new for 2002"...More>>





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