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Long-Form DRTV

Half-hour format direct response advertising infomercials.


Article
2Q 2011 Long-Form Media Billings Dip 9.8 Percent   1 Oct, 2011

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline...More>>

Article
Long-Form Media Billings Slide 7 Percent in 1Q 2011   1 Jul, 2011

Response’s first-quarter 2011 long-form DRTV media billings research continues to present a...More>>

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Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million   1 Apr, 2011

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...More>>

Article
Long-Form Media Billings Crawl Up 0.3 Percent in 3Q 2010   1 Jan, 2011

Long-form media billings in third-quarter 2010 rose a slight 0.3 percent to $244,624,200. Though...More>>

Article
2Q 2010 Long-Form Media Billings Rise 2.8 Percent   18 Oct, 2010

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed...More>>

Article
Long-Form Media Billings Slide 8.1 Percent in 1Q 2010   20 Jul, 2010

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag...More>>

Article
Long-Form Media Billings Rebound $2.6 Million in 4Q 2009   8 Apr, 2010

Bookending historic second- and third-quarter results, fourth-quarter 2009 long-form DRTV media...More>>

Article
Long-Form Media Billings Slide 8 Percent in 3Q 2009   14 Jan, 2010

Timeslots purchased remain above 600,000 as the average cost of a half-hour block shrinks by...More>>

Article
2Q 2009 Long-Form Media Billings Decline $49 Million   1 Oct, 2009

Timeslots break the 600,000 mark as the average cost of a half-hour block shrinks by one-third. More>>

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Long Form Quarterly Media Billings 2008   28 Aug, 2009

Long Form Quarterly Media Billings 2008More>>





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