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Long-Form DRTV

Half-hour format direct response advertising infomercials.


Article
2Q 2012 Long-Form Media Billings Leap $32 Million   1 Oct, 2012

Response’s second-quarter 2012 long-form DRTV media billings results are the best for a second...More>>

Article
Long-Form Media Billings Rise 2.8 Percent in 1Q 2012   1 Jul, 2012

Spending in the top 30 markets dips 10.2 percent, while the total number of time slots purchased...More>>

Article
Fourth-Quarter 2011 Long-Form DRTV Media Billings Enjoy a 6.2-Percent Rise   1 Apr, 2012

Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million...More>>

Article
Long-Form Media Billings Dip 3.7% in 3Q 2011   1 Jan, 2012

Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease...More>>

Article
2Q 2011 Long-Form Media Billings Dip 9.8 Percent   1 Oct, 2011

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline...More>>

Article
Long-Form Media Billings Slide 7 Percent in 1Q 2011   1 Jul, 2011

Response’s first-quarter 2011 long-form DRTV media billings research continues to present a...More>>

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Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million   1 Apr, 2011

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...More>>

Article
Long-Form Media Billings Crawl Up 0.3 Percent in 3Q 2010   1 Jan, 2011

Long-form media billings in third-quarter 2010 rose a slight 0.3 percent to $244,624,200. Though...More>>

Article
2Q 2010 Long-Form Media Billings Rise 2.8 Percent   18 Oct, 2010

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed...More>>

Article
Long-Form Media Billings Slide 8.1 Percent in 1Q 2010   20 Jul, 2010

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag...More>>





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