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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DRMA Spotlight: O2 Media Seeks a New Level of Excellence   1 Sep, 2014

O2 Media is a fully integrated media and television production company, based in Pompano Beach,...More>>

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Response Magazine’s 19th Annual State of the Industry Report   1 Sep, 2014

We are knocking on the door of the 2014 holiday shopping season and now — more than ever —...More>>

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Changing Retail Customs   1 Sep, 2014

Why go to the big box retailers when you can have a box of customized merchandise sent directly to...More>>

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Maintaining Fulfillment   1 Sep, 2014

The growth of omnichannel retailing, a sharp increase in drop-shipping, consumer demand for...More>>

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Packing in the Sales   1 Sep, 2014

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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DRMA Spotlight: Hitting a Marketing & Production Home Run   1 Aug, 2014

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production...More>>

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Tele-'Marvelous'   1 Aug, 2014

Experts say the offerings in teleservices are changing at blinding speeds and marketers who...More>>

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Running With the Bulls   1 Aug, 2014

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...More>>

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Marketing a Masterpiece   1 Aug, 2014

“For our business in particular, the synergies that direct response provides are immense,” says...More>>





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