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Editorial
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Picking Up Speed   1 Oct, 2014

If you know folks in the automotive industry and you want to make their day, just ask them how...More>>

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DRMA Spotlight: O2 Media Seeks a New Level of Excellence   1 Sep, 2014

O2 Media is a fully integrated media and television production company, based in Pompano Beach,...More>>

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Response Magazine’s 19th Annual State of the Industry Report   1 Sep, 2014

We are knocking on the door of the 2014 holiday shopping season and now — more than ever —...More>>

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Packing in the Sales   1 Sep, 2014

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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DRMA Spotlight: Hitting a Marketing & Production Home Run   1 Aug, 2014

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production...More>>

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Running With the Bulls   1 Aug, 2014

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...More>>

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DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>





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