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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner September 3, 2014   3 Sep, 2014

News bites from Dial800, Omni Direct and more.More>>

Smartphones, In-App Ads Leading in Mobile    3 Sep, 2014

NEW YORK – Smartphones beat tablets and in-app advertising outdid the mobile Web in impression...More>>

Online U.S. Shoppers Browsing More Than Buying   3 Sep, 2014

NEW YORK – Americans like researching their purchases online (63 percent), looking up reviews (63...More>>

Study: Organic Search Trumps Social in Driving Traffic   3 Sep, 2014

SAN MATEO, Calif. – A new study claims organic search is the primary driver of website traffic to...More>>

Survey Gives Nod to Video Conversion Rates   3 Sep, 2014

KITCHENER, Ontario, Canada – A new report contends 71 percent of marketers say their video...More>>

Netflix Urges FCC to Reject Comcast/Time Warner Merger   3 Sep, 2014

WASHINGTON – Netflix has asked the Federal Communications Commission (FCC) to stop Comcast’s...More>>

News Corner August 27, 2014   27 Aug, 2014

News bites from Blue Vase Marketing, AdMore — and more.More>>

Rentrak Gathering More Data From Set-Top Box Homes   27 Aug, 2014

PORTLAND, Ore. – TV-media measurement company Rentrak reports that by the end of 2014, it will be...More>>

Consumer Voice Shaping Marketing Budgets; Programmatic Not So Much    27 Aug, 2014

SAN JOSE, Calif. – The Chief Marketing Officer Council’s annual state of marketing global...More>>

Smartphone Couponers Redeeming in Stores   27 Aug, 2014

AUSTIN, Texas – New research says 68 percent of consumers strongly believe that digital coupons...More>>

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