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Cover Story

Marketing industry cover stories and news.


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A 'Social' Butterfly   1 Jun, 2008

I was a brand marketer, but I realized that direct response was a heck of a lot more fun, says...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>





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