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Cover Story

Marketing industry cover stories and news.


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Looking Beautiful, Feeling Beautiful    1 Dec, 2012

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

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DR Gives Positec a Big Edge   1 Nov, 2012

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>

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Cover Story: A Taste of Victory   1 Oct, 2012

With our background as an Internet company that has crossed over to more traditional channels, this...More>>

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Cover Story: Spinning a Winning Web   1 Sep, 2012

Ryan Campbell says a DR-to-retail campaign is the perfect fit for Spyder Products’ power tool...More>>

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Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>

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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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Cover Story: The Deal Is in the Mail   1 Jun, 2012

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

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Cover Story: Rise and Shine!   1 May, 2012

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

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Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>





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