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Cover Story

Marketing industry cover stories and news.


A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...More>>

Fully Networked Media Article
Fully Networked Media   1 Jul, 2013

“At Turner — and I think across much of the network universe — direct response is no longer...More>>

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Wake Up!   1 Jun, 2013

“Response marketing changed the model for both large and small traditional consumer package goods...More>>

VITAQUEST International Article
Just the Right Chemistry   1 May, 2013

DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>

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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

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PCH Wins All Day Long   1 Feb, 2013

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>

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Looking Beautiful, Feeling Beautiful    1 Dec, 2012

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

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DR Gives Positec a Big Edge   1 Nov, 2012

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>





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