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Ad Agencies Ask Nielsen to Address Diaries   11 Mar, 2015

NEW YORK – A task force at the American Association of Advertising Agencies (4As) has issued a...More>>

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Research: What DR Marketers Have Known All Along Turns Out to Be True   11 Mar, 2015

NEW YORK – New research from the Advertising Research Foundation says when brands measure the...More>>

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Nielsen Going Programmatic with eXelate Acquisition    11 Mar, 2015

NEW YORK – Nielsen has announced it intends to acquire eXelate, a leading data management...More>>

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Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved   11 Mar, 2015

WASHINGTON – The United States Supreme Court ruled unanimously in favor of a petition by the...More>>

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Allstar to Pay $8 Million in Restitution in FTC/New York AG Case   11 Mar, 2015

WASHINGTON – Allstar Marketing Group, the consumer products company behind Magic Mesh, Cat’s...More>>

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Small TV Nets Permit Programmatic Buying    4 Mar, 2015

NEW YORK – Interpublic’s Mediabrands unit has formed an alliance with several small television...More>>

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Report: 2015 Dubbed Year of Real Cord-Cutting    4 Mar, 2015

NEW YORK – This year may be the year the pay-TV industry suffers serious pain from cord cutters,...More>>

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TV Gets Most Ad Spend While Digital Is the Fastest Growing and Print Drops   4 Mar, 2015

BOSTON – Advertising spend in the U.S. is predicted to grow 3.2 percent in 2015 to $186.6 billion...More>>

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Wheeler on Net Neutrality Ruling: 'We Are Going to Be Sued'    4 Mar, 2015

WASHINGTON - Despite the threat of lawsuits from Verizon, AT&T and others over the Federal...More>>

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Another Box Office Smash! Entertainment and Sports Mogul Peter Guber Set to Deliver Response Expo Keynote on April 21   4 Mar, 2015

SANTA ANA, Calif. – Peter Guber, among the most successful executives and entrepreneurs in the...More>>





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