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Broadcast, Cable Scatter Volume Down, Digital Video Up   13 Aug, 2014

NEW YORK – Broadcast and cable networks dropped in scatter volume in 2014’s second quarter,...More>>

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Groups Renew Skirmish on Privacy Bill of Rights   13 Aug, 2014

WASHINGTON – Several privacy advocate groups are reissuing a call for a privacy “bill of...More>>

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Top Retailer Apps Lacking Transactional Knack   13 Aug, 2014

SAN FRANCISCO - Retailers have room to improve their mobile apps, a new study finds. More>>

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FTC: Shopping App Disclosures Are Failing   13 Aug, 2014

WASHINGTON – A new Federal Trade Commission (FTC) report says mobile shopping apps are failing to...More>>

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DRMA Announces 10 Nominees for Marketer of the Year Award   13 Aug, 2014

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...More>>

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Mobile Streaming Helping TV Business   6 Aug, 2014

NEW YORK – It turns out digital video viewing on mobile devices has actually helped the...More>>

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Buying Ads on Smart TV Not Catching On   6 Aug, 2014

NEW YORK – Even though connected TV (Internet-enabled) is growing and offers unique potential for...More>>

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AT&T Technology Targets Mobile Customers   6 Aug, 2014

NEW YORK – AT&T is pitching media buyers a new targeted advertising platform that uses data it...More>>

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Smartphones, Beacons Changing the In-store Landscape   6 Aug, 2014

NEW YORK – A new report from the Business Insider Intelligence predicts that by 2015, 30,000...More>>

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Renker Headlines ‘Titans of Direct Response’ Event, Sept. 11-12   6 Aug, 2014

STAMFORD, Conn. – The direct, digital and data-driven marketing space welcomes a new event to its...More>>





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