Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  

DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.




DRMA Voice
FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy     5 May, 2015

Article By: William I. Rothbard

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former...More>>

‘Made in the USA’ Class Actions Create Controversy in California     5 May, 2015

Article By: Yosef Mahmood, Ana Tagvoryan, Joshua Briones

During the past year, an uptick in the number of class actions brought for alleged false claims of...More>>

Cutting Off the Counterfeiter’s Lifeline     5 May, 2015

Article By: Joshua J. Kaufman, Jeffrey D. Knowles

When it comes to fighting counterfeiters, cease-and-desist letters are fine, and Digital Millennium...More>>

Suppliers to the Telemarketing Industry Face Liability     7 Apr, 2015

Article By: Marc Roth

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...More>>

Where You Put Your Checkbox – and How You Label It — Really Matters!     7 Apr, 2015

Article By: Gregory J. Sater

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los...More>>


Breaking News
Charter to Buy TWC, Bright House; FCC Looking for Consumer Value     27 May, 2015

News By: Doug McPherson

ST. LOUIS – In a deal that affects one in six American households, Charter Communications on...More>>

FCC to Broadband Providers: ‘Follow Core Tenets of Privacy Protections’     27 May, 2015

News By: Doug McPherson

WASHINGTON – If broadband providers tap data about subscribers’ Web activity in order to serve...More>>

Coalition Seeks Stay for Portion of Net Neutrality Rules     27 May, 2015

News By: Doug McPherson

WASHINGTON – AT&T, CenturyLink and several trade groups have asked a federal appellate court to...More>>

Programmatic TV Ads Going Premium, Finding Placement in Primetime     27 May, 2015

News By: Doug McPherson

EMERYVILLE, Calif. – New data from programmatic video ad platform TubeMogul says 29 percent of...More>>

Tventas’ Saadin Solah Passes Away Tragically at 53     27 May, 2015

News By: Thomas Haire

BOSTON – Saadin Solah, general Manager of Tventas-Ecuador and a long-time leader in the...More>>


DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>