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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy     5 May, 2015

Article By: William I. Rothbard

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former...More>>

‘Made in the USA’ Class Actions Create Controversy in California     5 May, 2015

Article By: Yosef Mahmood, Ana Tagvoryan, Joshua Briones

During the past year, an uptick in the number of class actions brought for alleged false claims of...More>>

Cutting Off the Counterfeiter’s Lifeline     5 May, 2015

Article By: Joshua J. Kaufman, Jeffrey D. Knowles

When it comes to fighting counterfeiters, cease-and-desist letters are fine, and Digital Millennium...More>>

Suppliers to the Telemarketing Industry Face Liability     7 Apr, 2015

Article By: Marc Roth

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...More>>

Where You Put Your Checkbox – and How You Label It — Really Matters!     7 Apr, 2015

Article By: Gregory J. Sater

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los...More>>

Breaking News
Charter to Buy TWC, Bright House; FCC Looking for Consumer Value     27 May, 2015

News By: Doug McPherson

ST. LOUIS – In a deal that affects one in six American households, Charter Communications on...More>>

FCC to Broadband Providers: ‘Follow Core Tenets of Privacy Protections’     27 May, 2015

News By: Doug McPherson

WASHINGTON – If broadband providers tap data about subscribers’ Web activity in order to serve...More>>

Coalition Seeks Stay for Portion of Net Neutrality Rules     27 May, 2015

News By: Doug McPherson

WASHINGTON – AT&T, CenturyLink and several trade groups have asked a federal appellate court to...More>>

Programmatic TV Ads Going Premium, Finding Placement in Primetime     27 May, 2015

News By: Doug McPherson

EMERYVILLE, Calif. – New data from programmatic video ad platform TubeMogul says 29 percent of...More>>

Tventas’ Saadin Solah Passes Away Tragically at 53     27 May, 2015

News By: Thomas Haire

BOSTON – Saadin Solah, general Manager of Tventas-Ecuador and a long-time leader in the...More>>

DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>