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Direct Response Marketing

News Corner November 14, 2012

14 Nov, 2012 By: Doug McPherson


Ifbyphone, a voice-based marketing automation company, announces the launch of Ifbyphone Inquire, which simplifies call tracking and lead response in an “affordable, easy-to-use Web and tablet friendly interface that delivers a cost-effective” solution to small businesses.

Webgistix Corp., an E-commerce order fulfillment company in Las Vegas, welcomes DR industry veteran Toby Cahill to its sales team.

Gilt Groupe selects Huntington Beach, Calif.-based Ocean Media as its TV agency of record.

Extraprise, a revenue optimization services company, and NetProspex, a provider of B2B marketing data services, announce an alliance that will extend the NetProspex portfolio of data services to Extraprise’s client base. The partnership will allow Extraprise’s B2B clients to fill gaps in their marketing database through targeted lists, improve record completeness through append services, assess the current quality and targeting patterns of their marketing database, and cleanse incorrect data.

Facebook announces the launch of another ad offering called Facebook Custom Audience. It allows marketers to find their offline or E-mail audience on Facebook. Marketers can now take an E-mail or phone list of their current customers, prospects, loyalty club members, current or lapsed users and upload them to Facebook. Facebook encrypts the data in a secure way that can’t be decrypted to maintain user privacy. After the lists are uploaded, Facebook serves that audience targeted ads as they spend time on the social network.

IHS Isuppli, a market research firm, estimates 17 million seven-inch tablets shipped last year and projects that this year’s total shipments will reach 34 million worldwide. By 2013 that number will nearly double. The smaller tablets are also expected to account for an increasing share of all tablet shipments, rising from 24 percent in 2011 to 28 percent this year and 33 percent by 2013.

GoldSpot Media, a digital ad firm, reports that in October 38 percent of clicks on static banner ads it served, and 13 percent of clicks on rich media banners, were accidental. These figures are based on analysis of post-click actions – if engagement with post-click content lasted less than 2 seconds, it was defined as accidental.

Epsilon parent Alliance Data Systems agrees to buy digital marketing services agency Hyper Marketing for $460 million. Through its various units – including Ryan Partnership, CatapultRPM, SolutionSet and Getmembers.com – Hyper Marketing provides various digital services, from website design and social media integration to mobile strategy and customer relationship marketing.

Boston-based mobile ad exchange Nexage launches Nexage Connect to “simplify the adoption and growth of mobile advertising for buyers and sellers.” Buyers will be able to improve targeting through third-party data, brand safety and contextual analysis and profiling; publishers will be able to extend business controls such as brand safety and privacy preference management and more.

A new study from tablet platform company Onswipe gives insight into how users engage smaller screens differently. On 10-inch tablets, 48 percent of users share content via E-mail and only 32 percent use Facebook and 13 percent use Twitter for content pass-alongs. The instance of social sharing increases on seven-inch screens. On these smaller displays, only 29 percent share via E-mail, but 42 percent via Facebook and 24 percent via Twitter.

Ratings/research company Nielsen Co. files a motion with the New York State Supreme Court to dismiss the nearly $1 billion breach of contract and negligence lawsuit brought against it by New Delhi Television, an Indian TV network. The suit, filed earlier this year, centers on an Indian TV ratings company called TAM that is owned jointly by Nielsen and WPP subsidiaries. Nielsen argues that India was the appropriate venue for a lawsuit, not New York. WPP, which filed a separate request to dismiss the suit in August, also joined the Nielsen petition.

 


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