E-Commerce Leaders Expects Better Sales Volume This Holiday Season14 Nov, 2012 By: Doug McPherson
DALLAS – E-commerce companies expect the 2012 holiday shopping season to be merrier than last year, according to a new survey from Chase Paymentech, the merchant acquirer and payment processor.
Nearly six in 10 E-commerce companies surveyed expect better sales volume this season than in 2011, while almost half expect it to be better than pre-recession levels in 2007. The report reveals expectations for the holiday shopping season among E-commerce companies across several sectors.
Mike Duffy, president of Chase Paymentech, says half of the companies surveyed expect the holiday season to have a positive impact on their business. “If these predictions hold true, it could be a very good holiday shopping season for E-commerce,” Duffy says.
E-commerce is expected to remain strong during the 2012 holiday season. Nearly half (45 percent) of the companies surveyed expect to see an increase in their E-commerce sales over last year, and a majority (53 percent) expect their E-commerce holiday sales to remain similar to last year. On average, these companies expect more than half (51 percent) of their holiday sales to come from E-commerce. While the E-commerce cash register rings, mobile commerce is expected to account for only six percent of holiday sales.
However, 45 percent do not believe average ticket prices will change from last year and only four in 10 expect average ticket prices to be higher.
Despite the expectations for a strong shopping season, the E-commerce companies surveyed expect that they will face some marketing challenges over the coming months. More than half indicated “reaching new customers” would be “significantly challenging.”
Of those who plan to use digital promotions, companies said Facebook (86 percent) and Twitter (70 percent) are the social media sites they plan to use most to reach customers.
Companies’ optimism about the holiday season should reflect a positive sentiment about the direction of the economy. The vast majority of E-commerce companies (65 percent) surveyed believe the 2012 shopping season will have a positive impact on the U.S. economy. Overall, 80 percent say the U.S. economy will either remain the same or improve over the next 12 months.