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Direct Response Marketing

Dynamic Duo for Cyber Monday: Mobile, Desktop

18 Dec, 2013 By: Doug McPherson


RESTON, Va. – Mobile commerce sales accounted for nearly 21 percent of total Black Friday digital sales in the United States – or $314 million – and nearly 17 percent of Cyber Monday sales ($350 million), Internet research firm comScore Inc. reports.

That means mobile commerce accounted for close to one in five digital dollars, or 18.5 percent, spent on those two days. This is significant, comScore says, “because that percentage is far higher than we’ve ever seen in our quarterly spending data.”

To compare, mobile’s share of online retail spending in the third quarter was 10.8 percent, and in the fourth quarter of 2012 it was 11.3 percent. comScore attributes the increase in mobile’s share to shoppers buying on mobile devices from retail websites after perusing products in brick-and-mortar stores, as well as shopping via smartphones and tablet computers while at home.

Internet Retailer says other reports show E-retailers’ success in Web sales and traffic during the holiday shopping season start. Musical instruments retailer Musician’s Friend Inc., No. 50 in the Internet Retailer Top 500, set new company records for overall Web traffic and number of unique visitors on Black Friday, says Jeff Wisot, vice president of enterprise digital marketing at Musician’s Friend’s parent company, Guitar Center Holdings Inc. “On Cyber Monday, Musician’s Friend broke the records again for best traffic and unique visitors in a single day, as well as receiving the most Web orders in company history,” he says.

Online customer service company LivePerson Inc. says it hosted a record number of live chat sessions on Cyber Monday. “In addition to the record-breaking number of engagements and chat interactions, LivePerson saw a dramatic increase in visitor traffic across its network, which was up 38 percent from last year,” the company told Internet Retailer.


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