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Response Advisors Forum: An Old Foe Becomes a Best Friend   
Web Exclusive: Getting in — And Staying in   
Response Advisors Forum: Let’s Get Digital   
Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   
WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   

Cover Story
The Zumba Revolution   

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO and co-founder of Zumba Fitness LLC, the international brand based in Hallandale Beach, Fla. “Through DR, we recognized a new opportunity for people who may be unfit or uncomfortable with themselves to start exercising — and it’s really a beautiful thing.”More>>

Breaking News
Verizon, FCC Chair Spar Over Throttling Plan    
Cable Networks Record 6.8% Ratings Decline in July    
Microsoft Favors Privacy Legislation    
Aereo Files Papers to Resume Service    
Amazon Unveils Mobile Point-of-Sale    

DRMA Spotlight
DRMA Spotlight: The Vantiv Advantage    

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley Park, Ill., and Lowell, Mass. — has provided innovative payment processing solutions for more than 40 years. The Direct Response Marketing Alliance (DRMA) member company, publicly traded on the New York Stock Exchange (NYSE: VNTV), believes the secret...More>>

News Corner
News Corner August 20, 2014    
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News Corner July 16, 2014    

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